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How Sweet It Is

I think that many people in the event industry start off specializing in their passion and because of the competitive nature of the business market today, they begin to think they can do it all. They venture out into areas that are not truly their area of expertise, just to get a bigger piece of the pie. At an industry networking event on Tuesday evening I was inspired by Donald Kaplan who’s not interested in a bigger piece of pie because cup cakes are his passion. As Chief Executive Officer of Lola’s Cup Cakery his focus is on the perfect cup cake. And let me tell you ever since I have tasted one of his custom creations I have dreamt of being locked in his Cup Cakery and eating my way into a sugar coma! The doors will open in Las Olas, the first of several locations in Florida very soon. I am sure before long you will see people waiting on line to get their daily fix of these tasty little gems. With 23 creations to choose from he has a winning combination to please everyone’s pallet.

So I say “Let them eat cup cake!” And Kudos to Donald for staying true to his passion.